After the Campaign: Outcomes of Crowdfunding. Ethan Mollick , University of Pennsylvania Venkat kuppuswamy. We conducted a follow-up survey of large design, technology, and video games projects that attempted to raise money using crowdfunding before mid We found that reward-based crowdfunding appears to be able to lead to and support traditional entrepreneurship. The survey also suggested that crowdfunding provided many potential benefits beyond the crowdfunded money itself to successful creators, including helping provide access to customers, press, employees, and outside funders.
FACULTY AND RESEARCH
Crowdfunding, in all its glory, is still a very new phenomenon. Entrepreneurs, backers, and investors are just beginning to get comfortable using crowdfunding platforms. But we haven't even scratched the surface in understanding how crowdfunding platforms will transform business finance and investing. The following list is a compilation of some of the most influential research being done at an academic level into crowdfunding. Mollick attempts to identify what makes for successful crowdfunding campaigns and how shared geography and personal networks are at play. It's a common understanding that crowdfunded products are delivered late to funders—much of that research comes from this paper. This paper delves into the motivations of crowdfunding entrepreneurs, answering the question why they choose crowdfunding over alternative forms of funding and whether they prefer the aspect of "pre-funding" their product development or "profit sharing" —2 common ways crowdfunding works.
What is research?
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This paper introduces a neural network and natural language processing approach to predict the outcome of crowdfunding startup pitches using text, speech, and video metadata in 20, crowdfunding campaigns. Linguistic styles in crowdfunding campaigns that aim to trigger excitement or are aimed at inclusiveness are better predictors of campaign success than firm-level determinants. At the contrary, higher uncertainty perceptions about the state of product development may substantially reduce evaluations of new products and reduce purchasing intentions among potential funders. Our findings emphasize that positive psychological language is salient in environments where objective information is scarce and where investment preferences are taste based.