Last Updated: May 6, References Approved. This article was co-authored by Ryan Conway. Ryan Conway is a Marketing Expert and the Founder of Digital Tradesman, a digital marketing agency that helps builders, contractors, and tradesmen grow their business online. With over a decade of experience, he specializes in marketing, web design, and search engine optimization.
SEO Copywriting: How to Write Engaging, SEO-Friendly Content for People and Search Engines
How to Use The Inverted Pyramid for SEO Copywriting
Content written specifically for websites has to be optimised to ensure your brand ranks high on search engines. Not only should your content be optimised for search engine algorithms, but it also has to engage your audience and lead to clicks. It includes integrating carefully crafted content on your website to drive traffic, provide value and encourage engagement. This blog post will give you the rundown of what SEO copywriting actually is, how it differs from traditional copywriting and 5 top tips for creating copy optimised for search engines. SEO copywriting is content written specifically for effective search engine results and audience engagement. With effective SEO copywriting you can rank higher in search engine results pages SERP and gain highly qualified traffic to your website. With qualified visitors, you can place optimised, engaging content in the right place at the right time to encourage conversions.
11 Actionable SEO Copywriting Tips
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SEO copywriting is quality writing. Want to learn more about the definition of SEO copywriting? View the video below — or read the modified transcript.