This branding case study shows how a designer can make an old-school product appeal to the under set in an authentic way. Entering adulthood during one of the most economically tumultuous decades since the Great Depression means they demand much better reasons from brands than their parents did to part with their hard-earned cash. Millennials tend to have smaller homes than their parents and less disposable income. They tend to be more environmentally conscious and more waste-averse. They tend to prize experiences over possessions. Fine china and formal dinner parties for 12?
Millennial Branding for a Boomer Product: A Branding Case Study
FREE 12+ Examples of Restaurant Branding in PSD | AI | EPS Vector | Examples
Branding Case Study. Branding is not the absolute synonym of design: it should present an insightful strategy to lay the foundation for success for a product or company. To work well, all the elements of the brand image have to support each other consistently and give users or buyers an instant message about the benefits. And design presents the fruitful soil for this goal, giving a company, service, or product its face and dressing it elegantly.
Your brand has a direct effect on consumer behavior. It creates familiarity and confidence, which then creates a loyal customer. This is only one of its benefits, though.
In we saw a lot of big brands evolve into something new. The rebranding case studies listed below all show their new strategic brand direction. Join to get curated UX case studies and portfolios in your inbox every Monday. Trusted by designers from companies like Apple, Google and Spotify. Changing a brand is a huge risk and is not something that is done without a reason.