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Coca cola marketing mix essay

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Coca-Cola is a carbonated soft drink sold in stores, restaurants and vending machines internationally. The coca-cola company head office is situated in Atlanta, Georgia and is often recognised as coke. It was invented by Dr John S Pemberton. Coca-cola enterprise is the world's largest marketer, producer, and distributor of coca-cola products. The company claims that the drink is sold in more than two hundred countries. Coca-cola company has got around seventy two thousand employs in Atlanta.
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Coca-Col Marketing Mix Assignment Of The Coca Cola Company

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Coca Cola Marketing Mix - Words | Cram

Coca-Cola has been long admired for its approach to marketing. In , it not only had the No. The company also produces fruit juices and sports drinks. Emphasis on the soft drink industry, though, has contributed to Coca-Cola's ability to distinguish itself as a quality. More specifically, apart from the classic Coke, Coca-Cola has expanded into several other brands such as Sprite, Fuze and Fanta which have large market shares in their respective segments and generate huge profits for the company. Moreover, some of its products are available in several flavors and sizes. For example, Coke Diet.
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Coca Cola Marketing Mix Strategy

Coca-Cola has been long admired for its approach to marketing. In , it not only had the No. The company also produces fruit juices and sports drinks. Emphasis on the soft drink industry, though, has contributed to Coca-Cola's ability to distinguish itself as a quality. Coca-Cola is the world most leading beverage company.
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The questions — what, where, when and how customers buy must be examined by the marketing team of an organization. Importance of understanding buyer behaviour: Understanding the buyer behaviour is important for any organization for the successful running of their business. Brand Positioning - When we say brand positioning we mean, by using market research your business can get to know its position in the market,, and where it stands as compared to its competitors. Understanding the Target Market - Market research will help you to spot the right target and the best market for your services. This information will help you to create successful marketing campaigns and drive the consumers to make happy-buy decisions.
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