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Cover letter to send with press release

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Writing Stack Exchange is a question and answer site for the craft of professional writing, including fiction, non-fiction, technical, scholarly, and commercial writing. It only takes a minute to sign up. Connect and share knowledge within a single location that is structured and easy to search. I'm preparing a book release for a book I publish via CreateSpace, and being a noob I wonder if press releases normally go out with cover letters, or just stuffed in an envelope?
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Example Scripts of the 3 Emails You Should Send a Press Contact

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When sending out press releases, do you include a cover letter? - Writing Stack Exchange

Press releases are an essential element of any public relations strategy. These short, compelling documents detail product releases, event announcements and other newsworthy items a company produces. As CEO of the tech PR firm Cutler Group , it's my job to help take the business dealings of innovative tech startups and turn them into press coverage -- and one of the first steps my team and I take is writing good press releases on our clients' behalf. Indeed, great press releases do more than keep the media and the industry-at-large informed of your company's recent developments. They are meant to pique the interest of journalists, who may seek to cover the topic further. Crafting a great press release is often the first step in securing a magazine feature or television interview -- and thus, more visibility and new customers. Considering that journalists are flooded with potential stories and pitches on a daily basis, making yours stand out from the pack is crucial.
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Sample Cover Letters

Sample letter to media representatives and media organisations to invite them for media coverage of an event, festival, program, sports, exhibition and conference, press conference etc. Sample invitation letters to media to cover an event are available below:. Our renowned cardiologist of KPK will be giving key aspects on the prevention of heart diseases and latest updates. You are kindly invited to join us along with your media cell, Electronic and Press media for participation in symposium regarding awareness and prevention of heart diseases. It gives me pleasure to welcome your representatives for coverage of our annual function on 23 rd January at Glasgow Grammar School.
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This is why companies and marketers often hire experts and journalists to write press releases for them. Smart idea. You need to be able to evaluate if your PR is going to be successful. While press releases can feel foreign, they all contain certain elements.
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