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Integrated marketing communication business plan

595 6 months ago
Integrated Marketing is one of the best ways to improve your corporate marketing as it ensures that your customers have enough avenues to have brand and product awareness. In this way, you can develop loyal customers that will help you retain credibility in the market. However, how do you ensure that all your integrated marketing efforts will succeed? Make an integrated marketing communication plan that will help you create a strategy that will ensure all necessary outlets for your marketing and advertising. To help you with that we have examples and guides to help you create one fast. Check it today.

How to Write an Integrated Marketing Communication Plan

A Guide to Integrated Marketing (Tips + Examples) | The Blueprint

For a brand to market its products effectively, it will require a system to promote these products to their target customers. Integrated marketing communications is a system that ensures all promotional tools used in the marketing mix are integrated together and work in sync. Integrated marketing communications IMC ensures that all forms of communication used in a marketing campaign are in harmony. Before we look in-depth into the integrated marketing communications concept, we first have to understand what communication is all about.

10+ Integrated Marketing Plan Examples – PDF

Integrated marketing is the holistic approach to making sure you are being consistent with your message in all media. A consistent message across multiple platforms increases the likelihood your target audience will take action in ways that you intend. When used effectively, integrated marketing helps optimize spending by helping you to put the right amount of money toward the most effective approaches that yield the best results. Integrated marketing puts the focus on ensuring that your messaging is consistent, regardless of the channel that is used as the vehicle to share the message. Technology has increased the avenues available for advertising and other marketing campaigns.
Your real estate agency faces a lot of competition for attention. These days marketing is very much across multi-channel environments, with newer strategies such as social media and mobile becoming dominant. The key to successfully managing marketing campaigns is to create an integrated marketing plan across your different channels. You want consistency in your messaging and you want success from all, so where do you start? Have you truly identified who your target customers are?

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