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Gucci vs guess case study

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Trials have finally begun for a lawsuit filed three years ago, in which Gucci accused Guess of producing "studied imitations of the Gucci trademarks. Now Guess has hit back. CEO, took the stand for a four-hour long examination by Ederer. He defended his company's actions, acknowledging some design similarities but denying any wrongdoing. Guess is being accused of specifically ripping off four designs : Gucci's green and red stripe; the interlocking "G" pattern; the square "G" and the brand name's delicate script font. Marciano admitted , as he has done before, that a pair of Guess sneakers featuring a red stripe over an interlocking "G" print was so similar to Gucci that he was "embarrassed.
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Guess vs. Gucci Trademark Case Heats Up In Court (PHOTOS)

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Essay on Trade Mark and Intellectual Property Laws in | Bartleby

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IT'S the curse of the Gucci family that even when they're dead they make those left behind suffer. That comment on the troubled life and times of the famous Florentine family, whose name is synonymous with fashionable luggage, was offered by Jennifer Gucci, sister-in-law of Patrizia Gucci, the woman arrested yesterday on suspicion of having hired professional killers to murder her ex-husband, Maurizio Gucci, in March In its way, that comment provides the key to understanding the bitter, sometimes violent and often public family rows which have kept the affairs of the famous Florentine fashion house in the media limelight for much of the last 20 years. At the centre of the feuding has been one thing - the family fortune, or its divvying-up among the heirs of Guccio Gucci, the man who founded the dynasty in Florence in It was while working as a porter at London's Savoy Hotel at the turn of the century that old man Gucci had an inspirational insight.
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The trademark dispute between the two labels - over allegations that Guess had duplicated Gucci's logo on a line of shoes - concluded late last week. Gucci first filed a lawsuit against Guess in - in both New York and Milan - accusing the brand of counterfeiting, unfair competition and trademark infringement, with particular reference to the use of a similar "G" stamp appearing on shoes. In contrast, the Milan court ruled in favour of Guess, ordering the cancellation of several of Gucci's Italian pattern trademarks - including the "G" stamp, declaring that it was common in the world of fashion, and separate from the brand's interlocking double G logo. Because of their endless resources, Gucci has been forum shopping all over the world to try and stop Guess from expanding its successful accessories business. It's fundamentally wrong and unconscionable.
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