You've edited a news story for grammar , AP Style , content, and so on, and are laying it out on the page or preparing to press "Upload. Writing great news story headlines is an art. You can bang out the most interesting article ever written, but if it doesn't have an attention-grabbing headline, it's likely to be passed over. Whether you're at a newspaper, news website, or blog, a great headline or "hed" will always get more eyeballs on your copy. The challenge is to write a headline that's compelling, catchy, and detailed while using as few words as possible.
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A catchy headline is extremely important to bring the reader in to view an article, advertisement or social media post. It can even be a good idea to include a catchy headline on your resume or social media profiles. A headline should be carefully worded to catch someone's eye and get that person interested in reading what follows the headline. Discover some catchy headlines and get inspired to craft your own. Bloggers, journalists and others who craft content for the web are very concerned with creating catchy headlines. Statistics and shocking statements are often used to create catchy headlines for articles, blog posts or social media content. Newspaper headlines introducing news reports are typically focused on things like current events and trends, or the results of an investigative study or survey.
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The headline or heading is the text indicating the nature of the article below it. The large type front page headline did not come into use until the late 19th century when increased competition between newspapers led to the use of attention-getting headlines. It is sometimes termed a news hed , a deliberate misspelling that dates from production flow during hot type days, to notify the composing room that a written note from an editor concerned a headline and should not be set in type. Headlines in English often use a set of grammatical rules known as headlinese , designed to meet stringent space requirements by, for example, leaving out forms of the verb "to be" and choosing short verbs like "eye" over longer synonyms like "consider". A headline's purpose is to quickly and briefly draw attention to the story.