Wondering how to get attention? The answer is: video advertising. With our long-term client MujKoberec. We added a new format to our family of native content formats which we expect to attract new customers and, as part of the beta test, we gained access to previously unpublished metrics.
BMW video advertising case study - Think with Google
The Cannes Lions International Festival of Creativity, the prestigious awards ceremony honoring creativity in marketing communications, just ended a few weeks ago, but the award-winning, buzz-worthy ads have still been circulating the internet among impressed ad agencies and inspired brands alike. No, you did read that right; get a free whopper by going to McDonalds. In this instance, the agency running the campaign, FCB New York, combined mobile, print, PR, and out-of-home marketing to generate a million and a half app downloads, and push the Burger King app to the top of the Android and Apple app stores — pretty impressive stuff. For us here at Lemonlight, though, the most impressive aspect of the campaign was the case study video presenting the campaign to first-time audiences.
Advertising & Design Case Studies
Consumer Insights. Marketing Strategies. Future of Marketing. Search Search Think with Google.
Amazon OTT over-the-top and online video ads help you share your brand message to unique and relevant audiences at scale. Scale your reach across world-class content. Our video advertising solutions combine first-party insights, measurement capabilities, exclusive inventory, and a unique relationship with Amazon Publisher Services.