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Coca- Cola or Coke is a carbonated soft drink considered as the world largest beverage company provides more than brands. Coca-cola derived from coca leaves and kola nuts whose recipe is still mysterious. A lot of company has been tried duplicating the Coca-cola recipe but not able achieve successive results. Its tremendous marketing strategies have made its best selling soft drink in the world whose evidence can be found anywhere. Meanwhile, for expanding its beverage portfolio, the coca-cola company has acquired Honest tea, Zico coconut water, Fanta, Minute maid juices, Smart water, Soy-based beverages, Georgia Coffee, Dasani water, Costa Coffee and many more Maamoun,

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With the presence in more than countries and the daily average servings to 1. Moreover, 3. The world knows and has tasted the coca cola products. In fact, out of the 55 billion servings of all kinds of beverages drunk each day other than water , 1. It all started years ago, in , when a Confederate colonel in the Civil War, John Pemberton, wanted to create his own version of coca wine cola with alcohol and cocaine and sent his nephew Lewis Newman to conduct a market research with the samples to a local pharmacy Jacobs pharmacy.

7 Key Elements To Mention In The Coca-Cola Case Study

Leave a comment. The case discusses the crisis faced by Coca-Cola in Europe , particularly Belgium, in which people mostly school children fell ill after consuming its products in mid Coca-Cola had to recall about 30 million cans and bottles , the largest ever product recall in its year history. The case describes the crisis in detail and discusses how Coca-Cola managed it.
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