Here we got the chance to write about the Zomato case study. This case study about Zomato truly inspire very Indian in doing business in this digital era. Zomato and swiggy Read Swiggy case study here are going well in Indian market. We have also published case study about Paytm and Delhi air pollution.
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Bhatt is the only celebrity face to endorse an online food delivery platform in India, which gives Uber Eats an edge over rivals Zomato and Swiggy. The category is poised for huge growth in one to two years," said Navin Khemka, chief executive, Mediacom South Asia. With increasing numbers of restaurants partnering online food delivery platforms, consumers are getting to explore different kinds of cuisines, literally at the click of a button. Launched in , Uber Eats targets millennial users across 37 cities in India. For deeper penetration, Swiggy has gone beyond young users and targeted mothers in one of its campaigns trying to break into the under-penetrated household segment which usually shies away from ordering food online.
I woke up on Tuesday morning and got to know that Zomato acquired Uber Eats. The news became widespread. But what is the Zomato Business model that made it buy its competitor?
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