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Product innovation management essay

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A peach fruit juice drink that Tom First discovered while visiting Spain inspired him and his partner to embark upon the journey of building their juice company. With remarkable success came exciting opportunities, as well as challenging decisions. Specifically, Tom and Tom were faced with the dilemma of taking the company down one of three roads including: taking the company public via IPO, selling the business, or continuing to grow and run the business independently. Tantamount to these decisions, the founders had additional questions on their minds — How should the company be valued? How could they ensure price maximization?
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Innovation management | Business essays | Free Essay Examples for Students

With different product characters, supply chain management method that managers should choose will also be varied. Functional products are products that people buy in wide range of retail outlets, and those products have more stable and predictable demand, as well as long life cycles. However, because of stable revenue flow that this demand nature provides, market competition is severe, which squeezes the profit margin of functional products. Since revenue is certainly fixed, minimizing physical cost becomes the priority for managers. Physically Efficient Process is a more preferable supply chain type for functional products, because it can supply predictable demand efficiently at the lowest possible cost. Moreover, since functional products enjoys low forecasting errors, managers can freeze the production schedule and employ IT system, such as manufacturing-resource-planning software, to orchestrate the entire supply chain to minimize inventory and maximize production efficiency.
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Innovation Management

Please join StudyMode to read the full document. Once a need is satisfied it loses its capacity to induce the man to work. Only unsatisfied needs or fresh needs can motivate persons to work.
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Innovation is the management of all the activities involved in the process of idea generation, technology development, manufacturing and marketing of a new or improved product or manufacturing process or equipment. There are different types of innovation. First, radical versus incremental innovation where one research draws the distinction between radical and incremental innovations Abrunhosa and E Sa, ; Lin and Chen, ; Prajogo and Sohal, , Forsman and Temel, Radical innovation represents entirely new and different offering through which enterprises aim to get create new markets Garcia and Calantone, Radical innovation has been considered as risky actions since they need the time financial resources and expensive knowledge Cainelli et al.
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